Press Relaese – July 15, 2013
The answer to this question was given, through personal words, by Rosalia Erhart in her presentation covering India's precious silk and cashmere products held in the Steigenberger Hotel on Sunday, the 14th of July, 2013. Rosalia dedicates her personal free time to this project, that she deeply understands due to her closely bound relationship with the European continent and India.
Rosalia, tax advisor and business leader by profession, has her hand-produced range manufactured in carefully selected specialist companies. These products include silk clothing, decorations, upholstery and gold, all of the highest quality. The range finds itself made available in small owner operated boutiques in, for example, Bad Wörishofen.
The idea behind it all? By working together with Rosa Lia, as the brand is named, it is guaranteed that only adults, predominantly men in India, can practise their traditional arts as goldsmiths and tailors. On one hand, this ensures a sustainable workload for small businesses at a fair price. On the other hand, a collection of high quality silk, cashmere and mohair products not available in the mainstream are made available in European boutiques.
Subsequently, these sellers can stock and precious range of jewellery and clothing with a socially responsible background. Rosalia Erhart is passionate about supporting the craftsmanship, livelihood and associated skills of small businesses in India. After 37 years competing in the tough business world, this has become her personal mission. Especially important to her is that she knows the complete supply chain personally, from production to sales.
The response from the guests in the hotel on that Sunday was overwhelmingly positive. With this presentation from the heart, so put Rosa Lia her project in motion, for the time being, here in Bavaria. Rosalia Erhart.